Embedding the Consumer Duty to empower the frontline

Ian Scaife, Group Head of Compliance at Clifton Asset Management, discusses how Clever Nelly has “completely changed” their approach to employee Training & Competence, enabling them to respond quickly to FCA regulatory requirements, strengthen frontline capability and embed Consumer Duty.

Discover how Clifton Asset Management have:

  • Increased frontline competency of vulnerable client management by 36% in just three months.
  • Increased frontline competency in six critical regulatory training categories by 31%.
  • Generated an average compliance score of 91.8% across five teams in July 2023.
  • Generated a 96% employee engagement rating – with zero non-engaged employees since deployment.


Access the full case study here:

We identified that we had a gap in our learning and development programme. It was important to us to really embed learning and knowledge. We felt that Elephants Don’t Forget was the ideal solution for the business.

I thought it was going to be a challenge to sell this to the directors but – once I’d put it to them – it was a very easy sell; they could see that it would future-proof our approach to learning and development in the business.

The implementation process went really smooth. We’re in our fourth month now and staff engagement is up at the 96% mark. What I didn’t expect to see was a load of positive feedback from staff thanking us for what we are doing.

I would recommend Clever Nelly to my industry peers without hesitation.

– Ian Scaife, Group Head of Compliance at Clifton Asset Management