About Us

Frustrated by the training-performance gap, industry veterans Adrian and Dan founded Elephants Don’t Forget in 2012. Through years of research and development, they created Clever Nelly, a groundbreaking solution that has transformed workforce competence for global enterprises.

Get in touch

“If only employees could learn what we trained them!”

Following two decades in Senior Executive roles in large, international companies, our co-founders – Adrian Harvey and Dan Gray – recognised the frustration that businesses and managers experience when it comes to translating employee training into in-role competence and improvements in business performance.

Rarely could they find an instance where an organisation was able to deliver the promised results from its training interventions. Instead, gaps in employee knowledge would compromise the performance of individual employees and lead to value destroying outcomes for the organisation.

Fast forward over a decade later and our multi-award-winning Artificial Intelligence – Clever Nelly – has been deployed by some of the world’s largest and best-known brands, giving our customers significant return on their people investment.

The journey so far

Elephants Don’t Forget was founded in 2012 and formally launched in 2013 by Adrian and Dan, driven by a shared frustration with the ineffective translation of training into business performance. Over the first five years, they meticulously developed the Clever Nelly platform, refining its algorithms and capabilities with invaluable input from early, forward-thinking customers. This collaborative approach led to a best-in-class solution addressing compliance, risk, and ultimately, employee performance outcomes.

Over a decade of multi-award-winning excellence

We’re proud to be recognised for our exceptional work by industry experts and our valued customers alike. Our awards are a testament to our commitment to delivering outstanding solutions and exceptional service.

PCA BH 2024-2
Best use of AI in learning
Phillips & Cohen USA
LV BH 2023-2
Best advance in performance support technology
LV
VCFSUK LT 2023-2
Best digital learning transformation programme
VCFSUK
VCFSUK CF 2023-2
Innovation
VCFSUK
Moneybarn CF 2023-2
Best technology partner
Moneybarn
EDF BH 2022-2
Best Advance in AI for business impact
EDF LT 2022-2
Best use of learning data analytics to impact learner and business performance
Aviva BH 2021-2
Best Advance in Machine Learning and AI
Aviva
Microsoft CCA 2024-2
Best technology partnership (Highly Commended)
Microsoft

Our commitment to information security

Elephants Don’t Forget is ISO 27001 and Cyber Essentials certified and committed to protecting your information. We safeguard confidentiality, integrity, and availability of your data. Our robust security measures and compliance with data protection laws ensure your information is protected at all times and accessible when needed. We are transparent about our practices and continuously improve our security.

Meet the herd…

From our sales team to our developers, Elephants Don’t Forget employees were reared to be creative and innovative. Check out these retro photos of our ever-growing team. And yes, we’re just as cute in person.

Adrian

CEO, Co-Founder

Dan

CFO, Co-Founder

Rob

Non-Exec Director

Tuna

CTO

Conn

Operations Manager

Ben

Head of Sales

Gorkem

Development Manager

Andrew

Implementation & Training Manager

George

Senior Business Development Manager

Erol

Development Manager

Deniz

Development Manager

Ryan

Sales & Marketing Director

Paul

Communications & Campaign Manager

Cormac

Business Data Analyst

Miriam

Customer Success Director

Beyza

Software Engineer

Cecilia

Senior Account Director

Ahmed

Business Data Analyst

Brian

Senior Business Development Manager

Utku

Software Developer

Mal

Senior Account Director

Chris

Content & Performance Director

Jade

Account Director

Charlotte

Marketing Manager

Sophie T

Senior Account Director

Pete

Content Manager

Vesta

Senior Data Analyst

Sam

Business Development Manager

Sophie M

Account Manager

Alexa

Marketing Executive

Adam

Senior Sales Development Representative

Rafael

Sales Development Representative

Shelley

Account Director

Katie

Senior Account Director

Jo

Account Manager

Trilly

Account Manager

Joe

Account Manager

Julia

Account Director

Nelly

Head of Knowledge Retention